If you own a website, it’s possible that you’re wondering how you can get more visitors to your website. After all, the purpose of your website is to be seen by your target customers. But if your website is brand new, what is your plan of action to get people to find your website? That’s where an SEO consultant can assist you in your efforts.
How can a wordpress SEO help you improve your website?
There are a few ways in which an SEO consultant can be of assistance. Here’s a short list of digital marketing strategies that seo specialists use to help make your website better.
A WordPress consultant can help you pick the right theme for your website. WordPress themes are a great starting point to begin designing your website. You can customize these themes to fit your needs.
If you have a wordpress website, you need to ensure that you maintain your website by keeping up with your theme and plugin updates. If you leave your theme or plugin outdated for too long, you could be leaving your website vulnerable to a potential malware threat. Outdated themes and plugins are more likely to get hacked by bad actors.
Your wordpress website could also be in jeopardy if you have a weak password or poor website coding. An SEO specialist can assist you with identifying these issues.
A search engine consultant can also help you identify which pages and blog posts are your weakest links. If you have pages that aren’t bringing in traffic, they could be weighing down your website. This is because search engines can tell that you have low quality content that people aren’t interacting with or finding.
Using SEO tools like Ahrefs or SEMrush, an SEO expert can show you which pages are dead weight.
You don’t always have to remove these pages, however. You can consider combining multiple pages or posts to create a more up-to-date resource for your viewers.
Additionally, there’s another SEO tool called Screaming Frog which can also be used to identify flaws in your website. Screaming Frog can show an SEO consultant how well your website is internally linking to other pages across your domain. This is an important factor to consider because each individual page can help pass on link juice.
Screaming Frog also helps you identify broken links. Broken links are a bad signal for Google, so you want to remove those as soon as possible.
A well-equipped SEO professional subscribes to multiple SEO tools and understands how to use them, so you save time and money by avoiding having to figure this all out on your own.
If you’re in business for the long haul, you need to consider what your content marketing strategy will be for search engine optimization. A consultant will help you identify opportunities for you to rank blog posts with thorough keyword research and analysis of your competitors.
Without keyword research, you won’t be able to tell whether or not you’re targeting the terms that will benefit your business and customers the most. After all, there’s millions of people using Google to search for answers every day. Why wouldn’t you want your website to appear for relevant keywords that your target customers are searching for?
A competitor analysis is important to understand why your competitors are outranking you in the serps. Most SEO tools will highlight a backlink profile of links they were able to discover through their web crawls.
While it’s true that Google ranks websites with backlinks, not all backlinks are equal in value. In fact, if you send bad or spammy backlinks to your website, you could be asking to get slapped with a penalty by the big G.
Google continuously updates their algorithm to combat black hat seo tactics such as keyword stuffing and link building. If you build your website with high quality content and acquire natural backlinks, Google will prefer your website and rank you higher.
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