What is an SSL certificate?
SSL stands for Secure Sockets Layer, and is a security technology that allows an encrypted connection between a web server and a browser. This connection ensures that all data passing between the web server and the browser remains private. One instance is where you enter some confidential information in a form on a website. By using SSL this information can be encrypted, making it much harder for intruders to get hold of.
Why do I need an SSL certificate?
Who wouldn’t want to give their visitors a safe and secure experience when making a purchase or booking online? Insecurity and insecurity can have the consequence that the visitor does not take the desired action that we want them to take.
So any action that helps to make the customer feel safe in the purchase or booking situation increases the number of completed sales/bookings.
These measures can be anything from the information and reassurance you would typically want on an “About Us” page, to the clear display of company information at the bottom of the website and, not least, an SSL certificate that proves the company’s identity and secures all data between the visitor and the company.
There are many good reasons to have a secure SSL encryption protocol attached:
- It provides safety and security for the visitor
- It helps to increase your CTR
- Possibility of higher ranking in organic search results
- Requirement for Google shopping
How do I get an SSL certificate?
In most cases you will obtain an SSL certificate through your webhosting company. It is even possible to get free SSL hosting in some cases when you buy a web hosting package or domain. This is the easiest way to get a certificate that is up to date, and you will not even need to know any public or private keys, or other technical terms for that matter. In most cases this process is fully automated.
If your hosting provider is not offering automatic SSL certificates, you can then purchase one specifically. But you will need to read up on how to implement the secret keys and passcodes, and you will need access to the technical side of the hosting in order to do so. Our advice is this: If your hosting provider does not offer SSL certificates in 2022, then it might be time to change to a more modern company.
